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Hey there, I'm Emily
Marketing Strategist &
Operations Leader
With a foundation in Marketing Operations, my approach to marketing is centered on creating intentional conversations with customers through scaled internal processes. From large companies to startups, I've continually scaled processes through technology, enabling Marketing teams to utilize technology as PART of their strategy instead of an afterthought.
Let's Connect:
A Bit About Me
As a marketing leader with extensive experience across digital strategy, demand generation, and marketing technology, I excel at the intersection of strategic planning and tactical execution. Leading global teams in both startup and enterprise settings, I have consistently driven significant growth through innovative, data-driven approaches and streamlined operations. I bring a strong track record of optimizing processes, enhancing cross-functional collaboration, and implementing scalable marketing strategies that align with business goals.
A Boston native with a quick wit and a passion for fostering creativity and performance, I am committed to nurturing talent and empowering teams to reach their full potential. Whether guiding content strategy, refining the customer journey, or driving omnichannel campaigns, my focus remains on achieving impactful outcomes that contribute to organizational success.
What I Bring to the Table
Growth-Focused Mindset
Ability to identify, analyze, and capitalize on market opportunities and emerging trends to drive strategic growth and competitive advantage.
Expertise in Marketing Technology
Proven ability to evaluate, implement, and optimize marketing technology stacks, driving efficiency through data segmentation, lead scoring, and personalization strategies.
Data-Driven Decision Making
Skilled in leveraging data analytics and customer insights to inform campaign strategy, optimize performance, and maximize ROI across multiple digital channels.
Omnichannel Strategy Development
Strong track record of crafting and executing integrated marketing strategies that align with business goals, ensuring cohesive messaging and engagement across all customer touchpoints.
Process Optimization
Focused on streamlining workflows, improving operational efficiency, and reducing time-to-market by developing and implementing standardized processes and automation solutions.
Leadership and Team Empowerment
Committed to fostering a collaborative and inclusive environment that nurtures talent, encourages innovation, and empowers team members to excel and grow professionally.
Work History
2021 - 2022
Senior Manager of Marketing Operations and Shared Services
Led a global team of 10 professionals, merging the Ecosystem and MarTech team with the AMER Campaign team to leverage diverse skillsets. Launched the first MOPs Development program, achieving 60% Marketo certification within a year, and drove significant process improvements to enhance operational efficiency and scalability.
2022 - 2023
Senior Manager of Digital Demand Strategy
Managed a team of 4 digital marketers, driving continuous improvement through innovative technologies and best practices toenhance lead volume and pipeline growth. Collaborated with regional teams to optimize lead generation and account-basedstrategies, while fostering centralized cross-functional collaboration to streamline marketing operations and campaign development.
2023 - 2024
Senior Manager of GTM Digital Strategy and Operations
Led a team of organic and paid specialists to drive lead generation and optimize campaign operations, aligning all efforts with overarching business goals. Partnered with vendors, managed budgets, and collaborated across departments to achieve high-impact results.
2019 - 2021
Marketing Automation & Operations Manager
Revamped Marketo's nurture process, cutting request-to-execution time by 3x and implementing self-sustaining teams. Drove lead volume and campaign performance improvements through strategic integrations and an Account-Based Marketing program.
2018 - 2019
Marketing and Sales Operations Manager
Managed Salesforce, Pardot, and MarTech tools to optimize segmentation and lead routing for targeted campaigns. Developed tools to measure marketing's bottom-line impact, created Salesforce dashboards for C-Suite insights, and led a Salesforce cleanup to enhance ROI reporting and lead processing.
2017 - 2018
Eloqua Marketing Cloud Consultant
Managed B2B and B2C clients, delivering expertise in marketing automation and campaign strategy. Deployed automation solutions and executed campaigns to drive engagement. Analyzed performance to provide evaluations, actionable insights, and recommendations.
2016 - 2017
Marketing Automation Team Lead
Collaborated with Program Managers to create impactful, data-driven marketing campaigns. Developed nurture campaigns, targeting strategies, and lead scoring systems to boost engagement. Continuously improved processes and content to enhance marketing efficiency and campaign effectiveness.
2015 - 2016
Marketing Automation Specialist
Translated marketing requirements into functional Eloqua campaigns across multiple regions. Trained sales teams on Profiler and Engage, ensuring effective use of marketing automation tools.
2014 - 2015
Field Marketing Specialist
Developed a social selling strategy that improved individual Social Selling Index by 41%. Provided 1:1 consulting to enhance employees' LinkedIn presence.
Thought Leadership
Adjunct Professor of
Digital Marketing
This program offers a comprehensive digital marketing education, providing hands-on experience through real-world projects, recognized certifications, international competition opportunities, and pathways to top industry positions or advanced education at elite institutions.
This report showcases the most exciting and influential B2B marketing talent in the US, highlighting the individuals driving the latest trends, campaigns, and strategies for rapid growth.
Featured Speaker at Marketing Industry Events
People, Process & Systems: Critical Components Beyond MOPs
How to Set Up Marketing Operations in Your B2B Tech Company
Leverage Marketing Operations for
Innovation & Integration
Technology Experience
Work History
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